The Ask:
Rebrand a sports team that has a controversial mascot/is in need of a new update, and create a new logo and two sample graphics for the team to promote this new rebranding.
Logo Design Reasoning:
The redesigned logo for the Kansas City Foxtails honors the city’s rich history while moving forward with a fresh identity. The change from the "Chiefs" to the "Foxtails" represents a thoughtful step away from the past controversy surrounding cultural appropriation and into a name rooted in Kansas City's historical connection to the fur trade era. The rebranding aligns with the values of inclusivity and cultural sensitivity, paving the way for a new era of connection and pride for fans.
